Your Campaigns Should Print Money - Not Collect Dust
Stop sending “mid” campaigns. I help brands turn Klaviyo
(or any ESP/CRM) into a 24/7 revenue engine with
automated flows, optimized strategy, and creative that converts.
Most brands treat email like an afterthought,
Portfolio
Top Performing
Klaviyo Campaigns
even though it should drive 20 – 40% of your total revenue.
If open rates are low, clicks are weak, and buyers don’t return, your ESP isn’t broken... it’s underused.
Maybe you already have the tool; but what you need is a system.
I turn ESP's into a revenue engine with automated flows, optimized campaigns, and a strategy that makes every email sell.
3+ Years Klaviyo Specialist
• Regular Campaigns • Flow Automations • Popups • Lists & Segmentation • Data Analysis • Reporting • A/B Testing
• Integrations • Strategy • Copywriting • Graphic Design
How I Help.
Maximize ROI and boost revenue through strategic email marketing.
I’ll help you craft captivating campaigns and build powerful automations that drive conversions and grow your business on autopilot.
Full Automation Setup
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Accelerate your store revenue by 20-60%
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Plug-and-play. All content, copy and graphic design included.
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Re-usable, editable template to keep forever.
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Advanced flows available on request.
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3 week turn-around time once template approved.
Account Development
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Grow according to your own pace, objectives and budgets.
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Re-usable, editable. templates to keep forever.
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Full customer segmentation and campaign sale strategy to ensure your campaigns convert.
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Monthly calls and reports.
Case Study: NappStar Klaviyo Performance Optimization
How I Used Klaviyo to Drive Millions in Email Revenue for NappStar
An analysis showing how strategic flow architecture, deliverability management, and campaign optimization significantly improved performance for a multi-location beauty brand.
The Client
NappStar
A fast-growing beauty and loc-care brand with locations in NYC, ATL, and DMV, and a highly active email and SMS audience.
The Problem
Email marketing was inconsistent and under-optimized. Key flows were outdated, campaign performance was unpredictable, and segmentation wasn’t aligned with customer intent. Klaviyo had strong potential, but the system needed a strategic rebuild.
The Strategy
I focused on turning Klaviyo into a scalable revenue engine by:
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Rebuilding all major flows (Welcome, Abandoned Cart, Post-Purchase, Win-Back)
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Redesigning segmentation to track intent, loyalty, and buyer behavior
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Standardizing campaign workflows across three markets
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Improving deliverability through list hygiene and engagement filtering
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Testing subject lines, timing, and content structures
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Creating templates to improve open rates, CTR, and revenue per recipient
The Execution
Here’s what I implemented:
Flow Architecture
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Complete rebuild of Welcome Series, Abandoned Cart, and Post-Purchase flows.
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Added engagement-based logic to increase conversions.
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Adjusted timing for better buy cycles.
Campaign Optimization
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Designed consistent templates and flows for all 3 markets.
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A/B tested subject lines and send times.
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Improved audience targeting to reduce waste and boost conversions.
Deliverability Enhancement
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Implemented list-cleaning processes.
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Added engagement filters.
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Ran spam-compliant frequency controls.
Segmentation Expansion
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Built high-value segments like “Product Push,” and “Potential Stylists.”
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Reinforced repeat buyer tracking to capture more LTV.
The Results
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+83% click rate growth
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+27% revenue per recipient
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+19% flow AOV
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Excellent deliverability (91st–93rd percentile unsub rate)
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Strong repeat buyer growth
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Welcome and Abandoned Cart flows consistently top performers
